We help you use text messaging to develop more engaged audiences, and more informed communities. We’ll work with you to design a cycle of engagement that will cultivate greater trust, loyalty, and deeper relationships—the building blocks of a truly sustainable news organization.
No other texting platform is purpose-built for listening, not just broadcasting. We believe that true public service requires both.
Activate audiences with creative texting call-outs
Automate two-way, branching conversations
Monitor and listen via a feed and exportable data
Segment and build lists
Deliver personalized information with data integrations
Re-engage one-on-one, one-to-many
“It is part of how we co-author our production process. We’re not just sending out something for you to read, we want you to respond to it.”
- 1A Executive Producer Rupert Allman
Build more useful and responsive services
Use more effective engagement strategies and tactics
Increase intra-organizational collaboration
Mission-align your work
Identify new audience opportunities
Cultivate an innovative culture
“Readers love hearing directly from our environment reporter about what she's working on. It's been a great way to keep them loyal and cultivate brand ambassadors.”
- Seattle Times Engagement Editor Gina Cole
Spreading the value of listening
Increasing the lifetime value of your relationships, inside and outside your organization
Guided by decades of media experience
Driven by a commitment to inclusion and authentic engagement
“It is an incredibly powerful tool for building rapport with our audience outside of our broadcast in a way that feels personal instead of the brand-driven distractions of public “likes” or “retweets”. We were amazed at the endurance of the relationships we cultivated with our GroundSource audiences – they remained curious, inquisitive, and responsive for not just days or weeks, but for months.”
- Science Friday Education Director Ariel Zych
